Planing strategy and looking at the state of affair as it is in the moment: HOPE Cape Town has always to check its relevance and its direction for the future. It is an ongoing process. And as the word “HOPE” is used more often in the broader Cape Town area since the visit of Angela Merkel there is a need to have a proper marketing strategy and a distinctive logo and branding. The logo is in existence and even protected, what keeps an organization in Kwazulu Natal not away from advertising themselves with our logo. It seems some are going to an extreme length to try to cash in.
Nevertheless it would be interesting to hear from our supporters and sponsors what they think is unique or laudable on the work HOPE Cape Town is doing? What do our Facebook and Twitter friends think or value most? Please feel free to give it a thought – check our website if need be and let me know: stefan (at) hopecapetown.com. Or leave a message on our Facebook page, twitter us or comment on this blog.
I would be thrilled to hear from you and to have reflection on the picture as we are received from the outside. It would make another strong contribution to the development of HOPE Cape Town Association & Trust. Hear from you.Many thanks 🙂
SH
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God, AIDS, Africa & HOPE 