I am aware that for some in South Africa the mere fact that a white person is writing about racism is seen as inappropriate – but I am also aware that in the madness of emotions and seemingly permitted violence by a political leader and self-styled revolutionary one cannot stay silent on this topic. Therefore – even knowing the danger of being misunderstood and attacked some observations on the matter who made headlines in South Africa’s news the last day.
H&M’s advertising of a “black” boy from the North of Europe wearing a hoodie with the slogan “Coolest monkey in the jungle” caused consternation and mood swings in South Africa – culminating in trashing some outlets by brave EFF fighters supported by their political leaders who conveniently forgot that upholding the constitution is their duty as Parliamentarians.
There were also voices who saw the ‘racism’, but called for other means of protests while others could not see the “racist” point in this advertising.
As we have the freedom of expression in this country I dare to say that I personally don’t see racism in this hoodie story – but I see an insensitivity of the company looking into the South African markets. The question of race triggers here on the Southern tip of Africa lots of emotions – partly rightly so when we look into the history of country, but partly also clearly abused as a political tool and an excuse not to engage with one another on sore topics.
The accusation of “racism” is meanwhile a convenient tool to justify violence, looting and personal attacks – or, as just mentioned and demonstrated with the EFF’s action and comments of the self-styled “commander in chief” a political weapon to create instability, havoc and protest actions aimed on destruction.
I am aware that looking into the painful history and the question of healing will stay on top of the to-do list of South Africa for the next generations – the question of land and wealth distribution will linger and has to be addressed in the same way. We can only conquer those questions without creating new injustices if we listen to each others pain and guilt, despair and aspirations, hopes and nightmares…
South Africa stood 1994 with Madiba’s dream of a rainbow nation as a symbol of a global hope to lead the nations in overcoming injustice, racism and discrimination in a peaceful and dignified manner – we owe it to him and all those who gave their lives in the struggle that we don’t allow for cheap and quick unjust solutions but to remain an example the world can follow. It is a pains-taking task, the temptation to act out of emotions and to go for the quick fix will not lead to a better world and life for all.
Racism is ingrained into the history of humanity – it is a very stupid concept as there is only one race, the human race. But as a Catholic theologian I am also aware that history is full of those errors of judgement which lead to unspeakable terror – 100 years ago in my church democracy was from the devil and who ever advocated religious liberty was quickly outside the church. In the Middle Ages you lost your life using common sense not compatible with the church.
So looking into the past and acknowledging the unspeakable is the first part – accepting painfully also that for those gone there will never be a chance to compensate or to make it right. But we can learn out of it and make it right for our generation and more important for the generations to come – but abusing this past to great havoc and to continue to bring renewed separation to those living now means to prevent them to live their lives to the fullest. Instead of hate and division we have to forgive others and ourselves and work much harder to overcome inequality, discrimination and all other stumping blocks for a brighter future for all.
Yes, there will real racists still be out there – but let us leave them stand in the cold of their own hearts and dark corners – social media shit-storms just elevate them unnecessarily and make them heroes in their sick constituency. Some thrive of it like you can see with Donald Trump and other right-wing white machos.
South Africa – the cradle of mankind – let us work hard to make it a place where the human race started to acknowledge and to live as one – all equal under the sun.
Filed under: Africa, General, Politics and Society, Reflection, Society and living environment, Uncategorized, cradle of human mankind, EFF, H&M, human mankind, humanity, loothing, Madiba, nelson mandela, racism, Rainbow Nation, social media, south africa, violence