God, AIDS, Africa & HOPE

Reflections / Gedanken

16.09.2009 Soccer and HIV

It is an amazing time – not a year anymore to go until the Soccer World Cup 2010 and it seems that since a year the majority of NGO’s playing in the international field what to do something in South Africa – mainly connected with soccer. Countless are the requests for meetings in this regard and this morning I met again with a dear colleague of mine from HOPE Cape Town management an organisation dealing with HIV and soccer. To their credit I must say, that they are in the field a longer time and that they intend to stay beyond the point of the final of the World Cup.
But most requests deal with the question: How do I get the most exposure – it is cool to have photos with poor black kids playing soccer and XY from our NGO or organisation. Even big German trusts are not feeling ashamed to exploit the kids here for their advertising – and I say exploit because in most cases it is clear that the money will stop the day the soccer world cup is finished. The word sustainability seems not to be a known English word.

Some months ago I was sitting together with two representatives of a famous German soccer player, coming to Cape Town to investigate possibilities to do something good in this regard. Well, I made it very clear in the introductory phase of our meeting that sustainability is a major keyword for me  as we as a local entity have a responsibility towards the people concerned. And that HOPE Cape Town will not engage with people just wanting to have the shoot for 2010.  This was the end of the meeting – ” We are also such ass….” mumbled the manager of the soccer star, being one of the representatives, stood up and walked out. End of story. Good behaviour is sometimes not on the top priority list of such “important” people – and they don’t like to be unmasked or questioned. Quite an experience for me.

Todays meeting went differently and I am sure, they are full good intentions to stay longer than 2010 – young, enthusiastic and full of financial support from the American government – so they will not run dry in this regard. As we are open to networking from HOPE Cape Town we will keep in touch and see whether it is possible to create positive synergies between us with the work we are doing.

Filed under: HOPE Cape Town Association & Trust, Networking, , , , , , ,

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