Focusing on marketing and fundraising for the organisation HOPE Cape Town in South Africa, I had the pleasure – if it is a pleasure – to travel between three continents this year again, trying to find, reach and convince people in the USA, South Africa and European countries to support our holistic approach.
It is generally not an easy task, but the world is currently so much up-side-down, that the challenges seem to grow every day. It becomes a minefield, not only, because of money being diverted for current affairs but also as ideology, insecurity and anxiety are more than ever factors of life.
Gaza and Israel, it seems that you have to put every word on the golden scale to not offend but toe the line to stand on the right side – whatever that may be. Looking at the human factor without politics, as NGO’s do, is a difficult option as you’re directly under general suspicion of supporting terror.
The war in Ukraine means fundraising for people in a country, in which the leadership without any shame stands with the aggressor and pretends to be neutral.
South Africa’s grey listing and constant corruption on the highest levels are often points of debates with funders. They believe that South Africa has enough resources if and when the elite stops stealing money.
The USA is currently in an epic battle when it comes to democracy and a hotbed for the attempt to mix white superior religion, clearly visible in proclaiming a certain candidate a Godsend. Not to forget, a leader of the House who has direct conversations with God and is not the new Moses. In some states, history is rewritten and books are banned again. Not really an ideal environment to discuss support for people in South Africa.
Generally, Covid and the restrictions seem to have a profound effect on people, who felt that the security and safety their life was build on, was gone in seconds. It shows still today in actions, reactions and behaviour.
Business people in Germany, but generally in Europe, are more than worried about the current economic situation in the country and the direction, they are taken by those politically in charge.
All this impacts the world of fundraising a great deal, it makes it perfectly clear, that depending on donations alone is not sufficient for the long run. NGO’s like companies have to build up and maintain a reserve like any other companies if they want to survive long term and meaningfully.
It also makes it necessary to speak with people face to face – not FaceTime, not zoom or teams. Those can be interim measures to keep contact, but the person encounter is in times like ours the most essential part of fundraising.
The need to navigate between the world of possible funders and the reality of the recipients becomes more tricky as sensitivities and anxieties looking at the future reign high.
All this makes the work of NGOs like HOPE Cape Town even more important, because the victims of all the political, social and economic turbulence are those anyhow at the bottom of society. Those who lost out by birth are loosing again. NGOs are the lifeline to survive and even to grow under these circumstances.
We as NGOs need, besides the normal donation also people who want their support working for years to come. We need people investing in the future of others long-term, and so becoming role models for the next generation they helped to form and sustain.
Not only that, but we need this support to be able to stand firm in our support for human dignity and human rights declared for everybody. There are shifts of proportion happening now when it comes to demography, political influence, economic powers. NGOs are essential in those times, balancing what often is overlooked in daily struggles on the world stage. A reason more to support, sustain and to invest in the non-governmental sphere of society.
Filed under: Africa, HOPE Cape Town Trust, HOPE Cape Town USA, HOPE Gala Dresden, Politics and Society, Reflection, Society and living environment, Africa, cape town, Fundraising, Gaza, Germany, global, HOPE Cape Town Trust, HOPE Cape Town USA, israel, NGO, south africa, travel, usa
God, AIDS, Africa & HOPE 